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Government emails in Australia can be transactional (triggered by a service or event) or non-transactional (designed for engagement, updates, or information sharing). While every department or organisation has specific needs, most emails fall into a set of common patterns.
Triggered by a service interaction, event, or requirement.
Situational or highly targeted messages such as events or sector-specific alerts.
Communications driven by authority or exclusivity, such as executive or broadcast messages.
Regular or one-off updates to keep audiences informed.
Messages designed to drive awareness, participation or behaviour change.