Hero banners

The hero component is a large, visually striking section at the top of an email. It usually features an image, a headline and a call-to-action button.

Its purpose is to grab the reader's attention and prompt them to take an action – such as visiting a website or signing up for a newsletter. It is commonly used in marketing emails, promotional campaigns and newsletters to highlight important information or announcements.

When to use

Use the hero component to create an engaging introduction to an email. It can:

• promote a product, service or event
• include images, short text and buttons to encourage interaction
• appear at the top of the email – so it's the first thing people see.