Loading...
A NSW Government website
Search for a command to run...
The NSW Email design system is part of the wider NSW Design System. It provides a structured set of guidelines, reusable components and templates for creating and managing marketing emails.
The system helps NSW Government teams:
It’s a strategic tool that enables faster, more cohesive and accessible communication at scale.
The system ensures every email reflects the NSW Government brand identity. Typography, colour, imagery and layout are applied consistently, building trust with audiences and creating a familiar experience across campaigns.
Reusable templates and components mean teams don’t start from scratch. Layouts are easy to customise, saving development time and budget.
The modular structure supports different campaign types, goals and audiences. It’s easy to maintain consistency across multiple campaigns while adapting to new requirements.
Centralised documentation, code standards and design libraries align designers, developers and marketers. This reduces errors, shortens approval times and supports accessibility and device testing.
Emails built using the system follow accessibility and responsive design best practices. This helps them display correctly, avoid spam filters and achieve higher open and click-through rates.
A well-maintained design system reduces duplication and supports evolving needs. Continuous improvements keep email marketing future-ready.
If you have questions or need support, email us at appsupport@customerservice.nsw.gov.au or use our contact form.
We welcome contributions to improve the email design system. Check out our how to contribute guide to learn how you can get involved.
To stay updated on changes and upcoming features, see our:
Your feedback and collaboration help us keep the system relevant, useful and inclusive.