Link

Use links to direct users to related content, secondary actions or external websites. Links are typically used inline with body text or for secondary actions that support a primary call to action.

When to use

• Use descriptive link text that clearly indicates what users can expect instead of vague phrases. For example, write 'Download the full report' instead of 'Click here' or 'Read more'.
• Place links within meaningful text or near related actions to aid scanning and screen reader navigation.
• Use links within paragraphs or near supporting content – not as substitutes for buttons.
• Always use absolute URLs (e.g. https://www.nsw.gov.au/example) as relative URLs may not work in all email clients.
• Avoid JavaScript-based links or embedded tracking scripts. These can cause deliverability issues or break functionality in some clients.