Engagement and promotional

Engagement and promotional emails are designed to encourage participation, behaviour change, or program uptake. They are often campaign-driven, with strong CTAs and a focus on value.

When to use

• To promote government programs, incentives or awareness campaigns.
• To encourage feedback through surveys.
• To sustain ongoing engagement with communities or stakeholders.

Design guidance

Use hero/feature layouts with strong imagery and primary CTAs. Keep copy short, accessible, and action-focused. Limit tracking or complex interactive elements to maintain performance and privacy.